2027亚洲游泳展邀请函
Invitation to 2027 Asia Swim Expo
组织机构 Organisers
主办单位Organiser
广东鸿威国际会展集团有限公司
Guangdong Grandeur International Exhibition Group Co., Ltd.

展会背景 Exhibition Background
全球游泳产业迈入智能化与融合化发展新纪元
The Global Swimming Industry Enters a New Era of Smart and Integrated Development
       随着国际顶级赛事IP持续释放热度与示范效应，全球多国政策红利不断涌现，叠加全球健康理念日益深化、游泳运动参与度持续攀升——多重因素驱动下，需求端正呈现多元化、精细化的鲜明趋势：从全民健身的基础普及，到竞技体育的极致性能追求；从儿童水上安全教育的启蒙引导，到依托水疗的精准康复干预。国际市场对专业化、智能化游泳设备的需求由此呈指数级增长，在基础装备渗透率稳步提升的同时，以智能生物监测、科学化训练系统、沉浸式家用休闲设备为代表的细分赛道，正加速崛起并释放巨大潜力。
As major international sporting events continue to drive interest and influence, supported by favourable policies, growing health awareness and rising participation in swimming, global demand is becoming more diverse and specialised. From mass fitness and elite performance to children’s water safety and SPA-based rehabilitation, demand for professional and smart swimming equipment is growing rapidly. Alongside steady growth in basic equipment, emerging segments such as smart biometric monitoring, scientific training systems and immersive home leisure solutions are gaining momentum.
       针对产业从单一设备制造向系统化、场景化解决方案转型的趋势，亚洲游泳展聚焦专业竞技泳池、高校/社区泳馆、水上运动训练中心等场景，展示竞赛级设备、智能水质监测系统等配套产品，对接体育场馆建设运营需求，推动展会从传统设备展升级为“泳池+游泳+按摩浴缸+桑拿”全场景复合生态平台，同时重点展示节能热泵、泳池清洁机器人、AI水质管理平台、光伏直驱热泵等前沿技术，响应行业绿色低碳、数字化升级需求。
As the industry shifts from standalone equipment to integrated, scenario-based solutions, the Asia Swim Expo focuses on professional competition pools, university and community pools, and aquatic training centres. It showcases competition-grade equipment, smart water quality monitoring and other solutions for sports facility development and operation. The exhibition is evolving into a comprehensive ecosystem covering “pools + swimming + hot tubs + saunas”, while highlighting technologies such as energy-efficient heat pumps, pool cleaning robots, AI water management platforms and solar-powered heat pumps to support the industry’s green and digital transformation.
 
立足亚洲、辐射全球：引领游泳科技创新的产业高地
Asia-Based, Globally Connected: A Hub for Swimming Technology Innovation
       作为世界级开放经济体的核心引擎，粤港澳大湾区凭借其高度国际化的营商环境、全球领先的产业链集群和持续创新的科技生态，为游泳设备产业的集群化、高端化、智能化升级提供了得天独厚的沃土，亚洲游泳展正作为连接亚洲与全球市场的战略支点，致力于打造全球游泳产业前沿科技与解决方案的核心展示与对接平台。
As a global economic powerhouse, the Greater Bay Area offers an international business environment, advanced industrial clusters and a thriving innovation ecosystem, creating an ideal base for the swimming equipment industry to develop at scale and move towards premium, smart solutions. As a strategic link between Asia and global markets, the Asia Swim Expo aims to become a leading platform for showcasing and connecting the latest swimming technologies and solutions worldwide.
展会介绍 Exhibition Introduction
亚洲游泳展：驱动全球游泳产业价值链升级的战略枢纽
Asia Swim Expo: A Strategic Hub for Upgrading the Global Swimming Industry Value Chain
       亚洲游泳展深植亚洲，高效辐射全球市场，深度链接全球产业资源。展会致力于打造集全球前沿技术首发、产业深度洞察交流、高效精准商贸对接与战略协同创新于一体的国际性高端平台，赋能游泳设备及技术领域的创新主体，驱动全球游泳产业价值链的迭代与升级。
Rooted in Asia and connected to global markets, the Asia Swim Expo brings together global industry resources. It is a high-end international platform for technology launches, industry insights, business matching and innovation, driving new growth across the global swimming industry value chain.
       亚洲游泳展将“游泳装备+智能训练+数字科技+泳池系统”进行一体化呈现，三大亮点——全链条游泳生态展示、绿色智能技术批量落地、多元联动活动体系，标志着游泳产业正从“单一产品供给”加速迈向“运动+科技+场景”的生态协同。
The exhibition integrates “swimming equipment + smart training + digital technology + pool systems”, with three key strengths: full-chain ecosystem display, large-scale adoption of green smart technologies, and diverse industry events. This reflects the industry’s shift from standalone products to an integrated “sport + technology + scenario” ecosystem.
       2027亚洲游泳展将于2027年5月15日至17日在广州·广交会展馆盛大启幕，协同泳池SPA、按摩浴缸桑拿、世界花园生活等核心产业板块，规划展览面积60,000平方米，预计汇聚超600家全球领军品牌及创新企业，集中呈现逾10,000项尖端技术成果与革新性产品，吸引全球逾60,000名专业决策者与行业精英莅临，共同擘画产业融合创新与高质量发展的新图景。
The 2027 Asia Swim Expo will take place from 15–17 May 2027 at the Canton Fair Complex in Guangzhou. Co-located with key sectors including Pool & SPA, Hot Tub & Sauna and World Garden Living, the 60,000 sqm exhibition is expected to attract 600+ leading brands and innovative companies, showcase 10,000+ technologies and new products, and welcome 60,000+ professional buyers and industry leaders from around the world.
展会亮点 Exhibition Highlights
一、全景式产业链创新矩阵
1. Full-Spectrum Industry Innovation
        汇聚全球游泳产业前沿技术突破与尖端产品，完整呈现从基础安全到竞技科技的全链条发展图景。
Showcasing cutting-edge technologies and products across the swimming industry, from basic safety to elite sports performance.

• 竞技智能训练系统：集成实时生物力学反馈与自适应训练算法的高性能解决方案。
• • Elite Smart Training Systems: High-performance solutions with real-time biomechanical feedback and adaptive training algorithms.

• 竞技表现分析平台：融合计算机视觉动作捕捉与AI战术决策支持的赛事级分析工具。
• • Performance Analysis Platforms: Competition-grade tools combining computer vision, motion capture and AI-assisted tactical analysis.

• 创新水上休闲科技：展示智能互动娱乐系统及采用可持续设计理念的休闲产品。
• • Innovative Aquatic Leisure Technology: Smart interactive entertainment systems and sustainably designed leisure products.

二、智慧泳健融合新生态
2. A New Smart Swimming & Wellness Ecosystem
       深度探索数字化、智能化技术在水健康产业的跨界融合，定义未来泳健服务新模式与新价值。
Exploring the integration of digital and smart technologies into aquatic wellness, shaping new models and value for future swimming and wellness services.

• 数字健康管理前沿：• Digital Health Management:

• 集成化监测：基于多模态可穿戴设备的生命体征实时监测矩阵。
• ￮ Integrated Monitoring: Real-time vital sign monitoring through multimodal wearable devices.

• 智能化干预：利用AI大数据分析生成个性化运动处方与健康管理方案。
• ￮ Smart Intervention: AI-powered data analysis for personalised exercise and health management plans.

• 元宇宙技术产业化应用：• Metaverse Applications:

• 专业训练革新：VR虚拟场景赋能竞技训练，AR技术辅助精准动作矫正。
• ￮ Advanced Training: VR-enhanced training and AR-assisted movement correction.

• 康复与健身体验升级：MR技术创造沉浸式水下康复环境，提升训练趣味性与效果。
• ￮ Enhanced Rehabilitation & Fitness: MR-powered immersive underwater environments for more engaging and effective training.

• 文旅体融合创新实践：• Integrated Sports, Tourism & Culture:

• 智慧城市集成：探索智能泳池SPA在智慧社区、健康城市中的系统化应用。
• ￮ Smart City Integration: Smart pool and SPA solutions for smart communities and healthy cities.

• 休闲娱乐场景：开发主题度假村、互动娱乐中心的水科技沉浸式体验方案。
• ￮ Leisure & Entertainment: Immersive aquatic technology solutions for themed resorts and interactive entertainment centres.

• 服务模式创新：构建基于数字技术的社区化水疗健康服务新模型。
• ￮ New Service Models: Digital community-based SPA and wellness services.

三、全球产业创新共同体
3. Global Industry Innovation Community
       构建连接全球产学研用核心力量的高效协作平台，加速技术创新转化与产业升级进程。
Connecting global academia, research, industry and end users to accelerate innovation and industry development.

• 产学研深度融合：打造高校、科研机构与企业直接对接平台，促进前沿技术快速转化落地。
• • Industry-Academia-Research Collaboration: Connecting universities, research institutes and businesses to accelerate technology transfer.

• 智能商贸精准匹配：运用数据驱动机制，高效连接全球优质供应商与专业采购需求。
• • Smart Business Matching: Data-driven matching between global suppliers and professional sourcing needs.

• 专业机构赋能升级：
• • Professional Industry Support Upgrade:

• 为游泳协会提供国际前沿标准认证支持与深度行业趋势洞察，助力规范制定与战略决策。
• ￮ For Swimming Associations: International standards and certification support, plus industry insights for policy and strategic decisions.

• 为高水平运动队提供集成智能训练监测与多维度数据分析的尖端套件，赋能科学化训练与竞技表现突破。
• ￮ For Elite Teams: Advanced smart training and multi-dimensional data analysis tools for more scientific training and improved performance.

• 为大型游泳场馆运营商提供智慧化管理与高效运营综合解决方案，实现资源优化配置与用户体验升级。
• ￮ For Major Swimming Venues: Smart management and efficient operational solutions to optimise resources and enhance user experience.

四、游泳装备全球采购枢纽
4. Global Sourcing Hub for Swimming Equipment
       打造游泳装备领域垂直高效的商贸中心，汇聚精准买家资源，驱动高价值交易与场景化解决方案落地。
A dedicated sourcing hub for swimming equipment, connecting targeted buyers with high-value business opportunities and scenario-based solutions.

• 汇聚高价值买家群体：定向吸引全球职业泳队供应商、高端健身集团采购中心、大型水上乐园开发商、跨境电商平台及终端零售渠道决策者。
• • High-Value Buyers: Attracting suppliers to professional swim teams, premium fitness groups, major water park developers, cross-border e-commerce platforms and retail decision-makers.

• 强劲采购需求数据支撑（数据来自2026亚洲泳池SPA博览会）：
• • Strong Sourcing Demand (2026 Asia Pool & SPA Expo Data):

• 2026年展会吸引50,000+名专业观众，来自全球70+国家和地区，其中装备采购决策者占比突出；
• ￮ 50,000+ Professional Visitors: From 70+ countries and regions, with a strong share of equipment purchasing decision-makers.

• 游泳装备采购意向占比高达16%；
• ￮ 16% Sourcing Interest: Buyers showing clear demand for swimming equipment.

• 海外高净值买家占比7.75%，较往届增幅达4.52个百分点，主要来自欧美成熟市场及东南亚高增长地区。
• ￮ 7.75% High-Value Overseas Buyers: Up 4.52 percentage points from the previous edition, mainly from mature markets in Europe and North America and fast-growing Southeast Asian markets.

• 创造交叉采购与场景拓展机遇：
• • Cross-Sourcing & New Market Opportunities:

• 技术整合：与SPA设备、水处理展区联动，推出“智能水环境系统集成”整体方案。
• ￮ Technology Integration: Connecting with SPA and water treatment exhibitors to develop integrated smart water environment solutions.

• 场景延伸：借力博览会文旅资源，对接景区、水上运动项目装备需求，开拓家用与商用市场多元场景。
• ￮ New Applications: Leveraging tourism resources to connect with resorts and water sports projects, expanding into diverse residential and commercial applications.

• 渠道融合：联动“国际泳尚节”，吸引品牌商与零售商，打通B2B2C全链路。
• ￮ Channel Integration: Linking with the International Swimwear Fashion Festival to connect brands and retailers across the B2B2C value chain.

展品范围 Exhibit Categories
一、个人基础性能装备——聚焦人体工程学设计与材料创新
1. Personal Performance Equipment — Ergonomic Design & Material Innovation

• 日常休闲与健身泳衣系列：人体工学剪裁泳衣、速干泳裤/泳装、时尚泳装、功能性运动内衣、儿童/青少年休闲泳衣
• • Everyday Swimwear: Ergonomic swimwear, quick-dry swimwear, fashion swimwear, performance sportswear and children’s/youth swimwear.

• 竞赛/训练泳装系统：低阻竞速泳衣、流体力学优化泳裤、专业训练背心/连体泳衣
• • Competition & Training Swimwear: Low-drag racing suits, hydrodynamic swim briefs and professional training suits.

• 头部防护方案：硅胶/乳胶复合材质泳帽、防雾镀膜竞技泳镜
• • Head Protection: Silicone/latex swim caps and anti-fog competition goggles.

• 专业级辅助配件：水密性耳塞、可调式鼻夹、抗氯防晒护理品、洗护用品
• • Professional Accessories: Waterproof earplugs, adjustable nose clips, chlorine-resistant sun care and swim care products.

二、智能训练与生物力学辅助体系——赋能科学化训练全流程
2. Smart Training & Biomechanical Solutions — Enabling Smarter Training

• 水阻训练器材：流体动力学浮板、力量训练手蹼、多级阻力拉力带
• • Resistance Training Equipment: Hydrodynamic kickboards, resistance hand paddles and multi-level resistance bands.

• 运动表现监测系统：搭载心率传感器的智能泳镜、实时划频/划距监测手持终端、支持SWOLF指数分析的防水运动手表
• • Performance Monitoring: Smart goggles with heart-rate sensors, real-time stroke and distance trackers, and waterproof watches with SWOLF analysis.

• 训练辅助装备：FINA认证泳道线、电子教练哨、水下动作捕捉校正器
• • Training Accessories: FINA-certified lane ropes, electronic coaching whistles and underwater motion capture systems.

三、数字科技与智能穿戴生态——物联网与人工智能深度应用
3. Digital Technology & Smart Wearables — Powered by IoT & AI

• 运动健康监测终端：多参数生物传感手环、肌电监测智能泳衣
• • Health Monitoring Devices: Multi-parameter biometric bands and smart swimwear with EMG monitoring.

• 水下通讯解决方案：骨传导训练对讲系统
• • Underwater Communication: Bone-conduction training communication systems.

• 可穿戴设备：游泳专项运动负荷评估仪、水下3D动作重建装置
• • Wearable Technology: Swimming load monitors and underwater 3D motion reconstruction systems.

四、专业竞赛系统装备——满足国际赛事标准的高性能解决方案
4. Professional Competition Systems — High-Performance Solutions for International Standards

• 尖端竞速装备：聚氨酯复合竞速泳衣、碳纤维出发台
• • Advanced Racing Equipment: Polyurethane racing suits and carbon-fibre starting blocks.

• 赛事配套设施：电子触板系统、转身指示标志、自动计时装置集成套件
• • Competition Facilities: Electronic touchpads, turn indicators and integrated automatic timing systems.

五、水上休闲科技矩阵——覆盖专业运动与大众娱乐场景
5. Aquatic Leisure Technology — From Professional Sport to Recreation

• 潜水技术系统：EN 250认证调节器、干式/湿式潜水服、中性浮力补偿装置
• • Diving Systems: EN 250-certified regulators, dry/wet suits and buoyancy compensators.

• 浮潜装备体系：全视野面镜、自排水呼吸管、高效推进脚蹼
• • Snorkelling Equipment: Full-face masks, self-draining snorkels and high-performance fins.

• 智能水娱乐设备：自充气浮床系统、水上互动投影设备
• • Smart Aquatic Entertainment: Self-inflating floating beds and interactive water projection systems.

目标观众 Target Visitor
机构决策与采购层：游泳馆、水上乐园、健身俱乐部、酒店度假村、学校体育部门、社区中心等机构的管理者或采购负责人；大型体育用品连锁店采购商；专业游泳用品店店主；线上平台采购/运营；跨境电商平台采购中心；区域分销商。
Institutional Decision-Makers & Buyers: Managers and procurement heads from swimming pools, water parks, fitness clubs, hotels and resorts, schools and community centres; buyers from major sporting goods chains; specialist swim shop owners; online platform buyers and operators; cross-border e-commerce procurement centres; regional distributors.
专业人员/教练：专业游泳教练、康复治疗师、运动医学水疗师、水培师。
Professionals & Coaches: Professional swimming coaches, rehabilitation therapists, sports medicine and aquatic therapy specialists, and aquaculture professionals.
终端消费者：普通游泳爱好者、健身人群、竞技游泳运动员、初学者、青少年竞技选手家长、竞技运动员。
End Consumers: Swimming enthusiasts, fitness users, competitive swimmers, beginners, parents of young competitive swimmers and professional athletes.
泳池运营与维护方：游泳池管理公司、物业管理公司、酒店工程部。
Pool Operators & Maintenance Providers: Pool management companies, property management firms and hotel engineering departments.
同期活动Co-located Events
         展会将联合水系&园林主题展会，激活水系&园林产业亿万级市场。同期还将举办“蒙娜丽莎之夜暨匠池奖颁奖典礼”、“全球泳池SPA行业领袖之夜”、“全球泳池水疗行业高峰论坛”、“乐水之旅-外商来华工厂参观”、“第四届国际泳尚节”等系列活动，融合“展+宴+奖+会+秀+观”多重联动形式，全力打造集“论坛研讨、品牌推广、供需对接、国际合作、贸易洽谈”于一体的专业化、前瞻性、高效能的展贸平台。
The exhibition will join forces with water and garden-themed shows to unlock the vast global water and garden market. A series of events will also take place, including the Mona Lisa Gala & Top 10 Engineering Projects Award Presentation Ceremony, Mona Lisa & PIKES x Asia Pool & Spa Expo 2026 Gala,Global Pool & Spa Industry Forum, VIP Factory Tour, and the 4th International Swimwear Fashion Festival. Combining exhibitions, banquets, awards, forums, shows and factory visits, the event creates a professional, forward-looking platform for industry insights, brand promotion, business matching, international cooperation and trade.
2027亚洲游泳展诚邀您的莅临，共襄盛举，见证行业发展新篇章！
2027 Asia Swim Expo warmly welcomes you to join us and witness the next chapter of industry growth.
同期展会Co-located Exhibitions

• 2027亚洲泳池SPA博览会２０２７　Ａｓｉａ　Ｐｏｏｌ　＆ Spa Expo

• 2027亚洲按摩浴缸&桑拿设备展2027 Asia Massage Bathtub & Sauna Equipment Expo

• 2027世界花园生活博览会2027 World Garden Living Expo

同期活动Co-located Events

• 蒙娜丽莎之夜暨匠池奖颁奖典礼Mona Lisa Gala & Top 10 Engineering Projects Award Presentation Ceremony

• 全球泳池SPA行业领袖之夜Mona Lisa & PIKES x Asia Pool & Spa Expo 2026 Gala

• 全球泳池水疗行业高峰论坛Global Pool & Spa Industry Forum

• 乐水之旅-外商来华工厂参观VIP Factory Tour

• 第四届国际泳尚节The 4th International Swimwear Fashion Festival

全球推广之路 Global Promotion
一、链接全球，全球各地同类展会携手合作
1. Connecting Globally: Partnering with Leading International Trade Shows

• 2026.8.11-8.14　Expolazer & Outdoor Living 巴西泳池展

• 2026.8.19-8.20　Splash 澳大利亚泳池SPA展览会

• 2026.9.10-9.12　ASEAN Patio Pool Spa 东盟庭院及泳池SPA博览会

• 2026.10.6-10.8　Interbad 德国斯图加特泳池卫浴展览会

• 2026.11.17-11.19　PSP 美国泳池SPA展览会

• 2026.11.17-11.20　Piscine Global 法国泳池SPA展览会

二、全球各地知名媒体/协会携手合作，覆盖式宣传
2. Global Media & Association Partnerships for Wide-Reaching Promotion
国际媒体支持：欧洲泳池Spa排名第一的行业媒体EuroSpaPoolNews、巴塞罗那国际泳池展PISICNA & WELLNESS BARCELONA、英国知名泳池行业媒体SPN、俄罗斯泳池杂志BANBAS、俄罗斯Spa & Pool Magazine、马来西亚泳池协会Malaysian Swimming Pool Association、美国专业泳池杂志AQUA Magazine、美国Swimming Pool News、美国Wellness magazine、德国SCHWIMMBAD+SAUNA、德国Pool-Maga、西班牙ONE DROP, S.L.、俄罗斯Russia Pool Magazine、澳大利亚Pool and outdoor design、加拿大Pool & Spa Marketing、澳大利亚Splash Magazine、韩国Wellness Today、波兰plywalnieibaseny、荷兰Total Wellness、意大利Piscine Oggi、法国Lannuairedela Piscine、法国EMOTION SPA Magazine、泰国Builder News、新加坡BUILDING REVIEW JOURNAL、印度Build Avenue等等。
International Media Support: EuroSpaPoolNews, PISCINA & WELLNESS BARCELONA, SPN, BANBAS, Spa & Pool Magazine, Malaysian Swimming Pool Association, AQUA Magazine, Swimming Pool News, Wellness Magazine, SCHWIMMBAD+SAUNA, Pool-Magazin, ONE DROP, Russia Pool Magazine, Pool & Outdoor Design, Pool & Spa Marketing, Splash Magazine, Wellness Today, plywalnieibaseny, Total Wellness, Piscine Oggi, L’Annuaire de la Piscine, EMOTION SPA Magazine, Builder News, BUILDING REVIEW JOURNAL, Build Avenue and more.
 
国际机构支持：匈牙利旅游局Visit Hungary National Tourism Organisation（Hungary）、匈牙利浴场协会Hungarian Baths Association（Hungary）、国际桑拿协会International Sauna Association（Finland）、英国泳池水处理协会The Pool Water Treatment Advisory Group（UK）、俄罗斯泳池协会Russian Pool Congress (Russia)、亚太温泉疗养协会ASIA PACIFIC SPA & WELLNESS COALITION（Singapore）、澳大利亚泳池水疗协会Swimming Pool & Spa Association of Australia（Australia）、意大利泳池协会Associazione Italiana Piscine e Wellness (Assopiscine)、马来西亚泳池协会Malaysian Swimming Pool Association（Malaysia）、马来西亚健康与水疗协会Malaysian Association of Wellness and Spa（Malaysia）、马来西亚水疗协会Association of Malaysian Spas（Malaysia）、马来西亚驻广州总领事馆旅游处Tourism Malaysia & MAWSPA等等。
International Organisation Support: Visit Hungary National Tourism Organisation (Hungary), Hungarian Baths Association (Hungary), International Sauna Association (Finland), The Pool Water Treatment Advisory Group (UK), Russian Pool Congress (Russia), ASIA PACIFIC SPA & WELLNESS COALITION (Singapore), Swimming Pool & Spa Association of Australia (Australia), Associazione Italiana Piscine e Wellness (Assopiscine, Italy), Malaysian Swimming Pool Association (Malaysia), Malaysian Association of Wellness and Spa (Malaysia), Association of Malaysian Spas (Malaysia), Tourism Malaysia & MAWSPA, and more.
 
国内媒体支持：《空调热泵》、卫洁网、泉新动态、V客暖通网、内蒙古温泉SPA、《水处理采购指南》杂志、易商资讯、中国卫浴网、制冷大市场网、中国泵阀网、泵阀商务网、环保在线、全球阀门网、中国泵阀制造网、壹泵阀、水处理化学品网、中国婴游网、中国空气能网、环保时代网、仪表网、环保行业网、地热能网、八方建材网、木材网、建材通、华阳制冷网、我的建筑、建设招标网、住建网、建村之家、生态环境产业网、全球泵阀网、沈阳建材网、净化商城、招标网、给排水设备网、中国采招网、悠游游泳网等等。
Domestic Media Support: Air Conditioning & Heat Pumps, Weijie, Quanxin, V-Ke HVAC, Inner Mongolia Hot Springs & SPA, Water Treatment Procurement Guide, Yishang Information, China Sanitary Ware, Refrigeration Market, China Pump & Valve, Pump & Valve Business, Huanbao Online, Global Valve Network, China Pump & Valve Manufacturing, Yi Pump & Valve, Water Treatment Chemicals, China Baby Swimming, China Air Energy, Environmental Protection Times, Instrumentation Network, Environmental Industry Network, Geothermal Energy Network, Bafang Building Materials, Wood Network, Building Materials Connect, Huayang Refrigeration, My Architecture, Construction Bidding, Housing & Urban-Rural Development Network, JianCun Home, Eco-Environmental Industry Network, Global Pump & Valve Network, Shenyang Building Materials, Purification Mall, Bidding Network, Water Supply & Drainage Equipment Network, China Procurement, Youyou Swimming and more.