Asia Swimming Expo: A strategic hub driving the upgrade of value chain in global swimming industry
Radiating from Asia to the globe, Asia Swimming Expo fully connects industrial resources worldwide. The exhibition makes all-out efforts to foster an internationally state-of-the-art platform that integrates global cutting-edge tech debut, in-depth insight sharing for the industry, effective and precise business and trade alignment, and strategic synergy and innovation. This will empower the innovation entities in swimming equipment and technology, and take forward the iteration and upgrade for the value chain of global swimming industry.
Asia Swimming Expo 2026 is slated to be held at China Import and Export Fair Complex from 15 to 17 May, 2026. The exhibition will collaborate with other key sectors such as pool spa, diving, lifesaving and yacht, and take up 50,000 square meters fairground. It is estimated that there will be more than 10,000 top-notch tech achievements and innovations from over 700 world-leading brands and innovative companies to be shown, and 50,000+ professional decision makers and industrial elites to attend, to jointly write a new blueprint for the integration, innovation and high-quality development of water industries.
Highlights of ASE 2026
Ø All-Scenario Industrial Chain Innovation Matrix
Gather cutting-edge tech breakthroughs and top-notch products globally to fully showcase the full-chain development blueprint for fundamental safety and competition technology.
Competitive Smart Training System: High-performance solution integrating real-time biomechanics feedback and self-adopt training algorithm;
Competitive Performance Analysis Platform: Competition-level analysis tool integrating computer vision motion capture and AI tactical decision-making support;
Creative Water Leisure Technology: Leisure products showcasing smart interaction and entertainment system, and adopting sustainable design philosophy.
Ø Smart Swimming & Health Integrate with New Ecosystem:
Deeply explore the cross-boundary blend of digitalization and intelligentization in water health sector to define the new pattern and value of swimming and health service in the future.
Digital Health Management Frontier:
Integral Monitoring: Real-time vital signs monitoring matrix based on multi-pattern wearable equipment;
Intelligent Prevention: Tailor-made exercise prescription and health management solution based on AI big data analysis.
Metaverse Technology Industrial Applications:
Professional Training Innovation: VR virtual scenarios empower competitive training, while AR technology assists in precise motion correction;
Rehabilitation and Fitness Experience Upgrade: MR technology creates immersive underwater rehabilitation environments, enhancing both training engagement and effectiveness.
Integration and Innovation in Cultural, Tourism, and Sports Practices:
Smart City Integration: Explore the systematic application of intelligent pool and SPA solutions within smart communities and healthy cities.
Leisure and Entertainment Scenarios: Develop immersive water-tech experiences for themed resorts and interactive entertainment centers.
Service Model Innovation: Build new community-based spa and health service models driven by digital technology.
Ø Global Industry Innovation Community
Build an efficient collaborative platform connecting the core forces of global industry, academia, research, and application to accelerate technology commercialization and industrial upgrading.
Deep Integration of Industry, Academia, and Research: Create a direct engagement platform for universities, research institutions, and enterprises to promote the rapid transformation and implementation of cutting-edge technologies.
Intelligent and Precise Business Matching: Utilize data-driven mechanisms to efficiently connect high-quality global suppliers with professional procurement needs.
Empowering Professional Institutions:
Swimming Associations: Provide support for international cutting-edge standards certification and in-depth industry trend insights, aiding in standard development and strategic decision-making.
High-Level Sports Teams: Offer advanced integrated suites for intelligent training monitoring and multi-dimensional data analysis, empowering scientific training and performance breakthroughs.
Large Swimming Venue Operators: Deliver smart management and efficient operational solutions, achieving optimized resource allocation and enhanced user experience.
Ø Global Swimming Equipment Procurement Hub
Establish a vertical and efficient commercial center in the swimming equipment sector, gathering targeted buyer resources to drive high-value transactions and the implementation of scenario-based solutions.
Concentrating High-Value Buyer Groups: Target global professional swimming team suppliers, procurement centers of high-end fitness groups, large water park developers, cross-border e-commerce platforms, and decision-makers in retail channels.
Strong Procurement Demand Data Support (data from Asia Pool & SPA Expo 2025):
The 2025 expo attracted 38,000 professional visitors, including over 6,000 swimming equipment procurement decision-makers.
Purchase intention for cleaning equipment (a major category) reached 16%.
Overseas high-net-worth buyers accounted for 7.75% (~2,945 people), mainly from mature markets in Europe and America and high-growth regions in Southeast Asia.
Creating Cross-Procurement and Scenario Expansion Opportunities:
Technology Integration: Collaborate with SPA equipment and water treatment exhibition areas to launch comprehensive “Intelligent Water Environment System Integration” solutions.
Scenario Extension: Leverage the expo`s cultural and tourism resources to connect with equipment needs for scenic spots and water sports projects, exploring diverse scenarios for both home and commercial markets.
Channel Integration: Link with the “International Swim Lifestyle Festival” to attract brands and retailers, completing the full B2B2C chain.